Using related products in your Shopify store is one of the most effective ways you can boost sales. By utilising products you already have, you can increase your average order value efficiently.
If you notice that the average time spent on your store is low and that the bounce rate is high, you should try a related products app for Shopify. Your customers often don't know exactly what they're looking for. It helps you to display similar products to the one that the visitor is currently viewing. This way, the visitor sees alternative product options that he can consider even if the item is out-of-stock. By clicking on one of the related products, the visitor lands on a new page, increasing the number of pages viewed and the time spent on site.
Using techniques like cross-selling and up-selling means you can encourage buyers to include more in their order.